Pain points: Mobile game websites were visually engaging but often slow, inconsistent, and difficult to scale. High bounce rates indicated that users were leaving without engaging deeply.

Target users / stakeholders: Global mobile gamers visiting product websites, marketing and localization teams, SEO specialists, and developers.

Impact: Poor performance and inconsistent design reduced user engagement and increased drop-offs, limiting the effectiveness of product launches.

• Led as UX-focused Web Designer, introducing structured UX practices and analytics-driven design decisions.

• Partnered with SEO specialists to ensure performance, accessibility, and discoverability goals were met.

• Mentored the design team, delegated tasks, and coordinated closely with developers to align creative design with technical feasibility.

• Advocated for user-centered improvements based on analytics insights (bounce rates, engagement patterns), rather than relying solely on client requests.

A scalable single-page website template optimized for mobile game launches, enhanced with localized content, dynamic UI elements, and improved performance.

The team used analytics to uncover performance issues and identify high bounce rates on existing sites. In collaboration with SEO specialists, developed a single-page template optimized for speed, mobile usability, and search visibility. Introduced modern UI features such as video animations to enhance engagement while ensuring performance remained high. Prototyping tools and close developer collaboration helped refine layouts and flows. This template became the standard for future game launches, lowering bounce rates and improving overall site performance globally.