Our initial plan was to enhance the accessibility of Troo's policy information by redesigning the existing layout. Following the completion of the redesign, we proceeded to conduct usability testing with potential users in order to assess the effectiveness of the new concept. A summarized documentation of the testing results can be found below, and you can also access the prototype by following this link.

Following the completion of usability testing and the organization's rebranding, I have developed a seamless design for the concept landing page, product page, and category page. Our primary objective was to enhance the organization of information and employ a more captivating storytelling approach for the product page and product category. This has been successfully accomplished by implementing improved page animation and utilizing parallax effects, as showcased below.

The product category page has been redesigned and reimagined with a focus on delivering improved storytelling and providing a more informative design for prospective customers and visitors.

By leveraging parallax animation, we have redesigned the product page to effectively showcase product information while ensuring it doesn't become overwhelming for the users.